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Premiere Residences at New Brunswick Performing Arts Center

Mar 21, 2019


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Pennrose is co-developing a $171 million redevelopment initiative set to transform New Brunswick’s Downtown Cultural Arts District. The 450,000 square foot mixed use entertainment, luxury residential and office development will solidify the area as of one New Jersey’s top destinations for the performing arts, while also creating a dynamic community that fuels economic development downtown.

The New Brunswick Performing Arts Center will soon be the premier venue for musical, dance and theatrical performances and home to the George Street Playhouse, Crossroads Theater Co., American Repertory Ballet and the Mason Gross School of the Arts at Rutgers. The center will include two state-of-the-art theatre venues and three rehearsal stages, designed to support workshops and small public performances, along with dance and music rehearsals. The complex will also include parking, 37,000 square feet of office space and Premiere Residences, a 207-unit luxury residential tower, to be managed by Pennrose.

Premiere Residences aims to further Pennrose’s mission to create exceptional living experiences. Set to open in summer 2019, residents will have access to a host of superb amenities, such as a spacious resident lounge and outdoor fire pit, demonstration kitchen and co-working spaces. The building will also include a roof-top pool, top-notch fitness center and yoga studio.

One of the primary benefits for residents and visitors alike is the location – just steps away from a burgeoning cultural hub. To support local actors and performers, 20 percent of the residential units will be affordable housing. Because New Brunswick is set to be an arts district, the affordable units will allow those that work in the industry and contribute to the performances next door the opportunity to live in the community. These units will be home to actors, musicians, dancers, theater support and graphic artists.

The New Brunswick Performing Arts Center is testament to the positive impact real estate investment can bring to a community. In fact, it is estimated that the facility will create 120 full-time jobs and significantly increase activity for local businesses. Through partnerships and collaboration among American Repertory Ballet, George Street Playhouse and the Mason Gross School of the Arts, students across the region will have increased access to arts education and performances.

Pennrose is proud to partner with several public and private entities to bring this vision to life. For more than 40 years, Pennrose has been committed to creating high-quality real estate developments that improve lives and transform communities. The New Brunswick Performing Arts Center is a prime example of how creative community partnerships and high-quality housing can contribute to building better lives in the region.